The Ethics of Screencasting in the Read-Write Web Era

While watching a Charlie Rose interview of Lawrence Lessig I was particularly struck by the description of our uneven legal / ethical handling of copyrighted text content vs digital media.

Essentially Lessig questions why we treat the use of digital media differently from text. We freely and frequently quote (aka copy) text from copyrighted sources yet “throw the book” at anyone who uses digital media in the same manner. In Lessig’s view this treatment stifles ideas and creativity, inhibiting our individual and collective contributions to culture.

Call me a twit for saying it, but this has profound implications for screencasting. In fact, I used Jing to “quote” the section of Charlie’s interview with Larry you see above. Is this legal? Is it ethical? A small citation would seemingly fall under fair use guidelines, but there’s been so much FUD that its hard to ascertain how the copyright owners and their lawyers would perceive my use.

(more…)

Synesthesia, Gestalt And Visual Communication / Learning

As any hardcore gamer will tell you, GPUs rule and it turns out our brain has one monster GPU feeding it data and forming impressions. The importance of visual communication / learning was reinforced when I stumbled on a little something, something called Gestalt psychology (everyone’s seen Gestalt tests of some sort and I remember very briefly touching on this in my one college psyche class, but man was it was either early in the morning or one boring professor).

Of course the bit about the the brain being holistic and self-organizing immediately brings to mind the way popularity is distributed within human social networks.

As it turns out, there’s a pretty substantial body of academic work that looks at visual design, communication and learning through a Gestalt lens. One interesting idea is that the parallel processing employed by the brain lets sense impressions be related between disparate senses (synesthesia). So for instance an activity such as typing may appear to be mostly tactile, but is actually mostly visual. Through visual learning we shape our expectations of keyboard interactions and then if possible / needed we map our visual interactions to other senses like the sound of a key being pressed or the feeling of the keyboard (actually all of these stimuli reinforce each other and are used in parallel).

To me this explains why the iPhone’s lack of tactile response is more than made up for by visual and audible cues (the audio is actually a bit over the top for me and I turned it off after the training wheel stage).

In fact visualization is so important that we may actually map our other sensory input to our visual mental model. When we listen to music or read a book we often envision ourselves inside the story or a visual narrative of our own devising. So in some respects most learning may in fact be visual. This has obvious implications for rich media. It’s the core driver behind video on the web and things like screencasting, slidecasting, and annotated screen capture.

And that brings me to what I like to call jingtations–annotated screen capture citations created by Jing. It’s my belief that taking a snapshot of an article fragment and then annotating it by highlighting passages or adding arrows and callout commentary is often a superior way to quote and communicate with people. A jingtation provides context, narrows focus, adds emphasis and provides stylistic relief. It takes someones original thought, adds emphasis, then wraps it up in a visual bow for easier digestion. Its something we all ought to explore, regardless of the tool used, as we seek more efficient ways to communicate clearly and concisely with each other.

What Do Users Read / Hear / Comprehend? How Fast?

I was doing a bit of research into my typing speed (turns out I’m average) and the Wikipedia article yielded some surprising additional data (if you’re really a perceptual psychology nerd check out attentional blink and repetition blindness).

This data dovetails into a Jakob Nielsen article on how much text users read that one of the project managers at work, Blake Nyquist, pointed me to.

And of course there’s Kathy Sierra’s learning theory wisdom.

I’ve got a few questions running around in the ol’ noggin:

• What’s the takeaway for social media?
• What’s the right balance between rich media and words?
• How many people actually want to watch videos / listen to audio in fast forward?
• Are pages with images / video rewarded with higher click through rates? What monetization potential?

Seesmic obviously is trying to answer some of these questions in the video realm, but it’s an open question if these ideas really have legs.

More questions than answers which means I need more time to mull things over. If you’ve got insights I’d welcome them.