I’m a big fan of products that are able to incorporate cultural trends into their roadmap in ways that are meaningful to users and drive engagement. One of my favorite social chat products, GroupMe, has been on a roll lately. In their last several updates they’ve brought emoji, animated gif, and meme support to their mobile and web clients. Silly and inane fluff, right?
Actually, as the Google Trends chart below suggests, GroupMe has their finger on the zeitgeist of socially aware, connected mobile users. It’s a display of savvy that delights their users and encourages increased engagement / activity by riding the coattails of what Andrew Chen calls “market pull.” It’s a lesson in product acumen that we would all be well to learn from. Cheers GroupMe for a game well played.
This summer, Nancy and I made a spur of the moment decision to visit New York City and check out the Cronut craze of 2013 at Dominique Ansel’s SoHo bakery. After a 3 hour wait in line for a glorified donut we spent the next two days walking all over the Manhattan. On Sunday morning we walked from our SoHo hotel over to the Brooklyn Bridge and then pushed our way through the crowds. Holy foot traffic! Still it was a bucket list walk with some gorgeous views of the Manhattan skyline. I found a spot to pull over and then waited for a break in the foot traffic to grab this shot.
An absolutely stunning morning. Nancy and I made a special trip down to the beach just to catch the sunrise. We expected there to be way more people. Instead, we were pleasantly surprised and pleased to share the beach with only a single fisherman and a couple of joggers.
Nancy kicks ass at her job. She also works incredibly long hours. One of the upsides is that she sometimes “wins” a weekend trip to an event or sunny destination. In February (2013) she scored a trip to South Beach. It was beautiful, sunny and made me remember the things I loved the most about living in Florida–ocean sunrises and sunsets. This is actually a harbor shot looking back towards the mainland. The boats gently rocking, the deep shadows, the smell of salt in the air, the call of the sea…someday la mer, someday.