The HTML 5 Hype Machine = Big Web Video Lie

I’m not sure I’m going to be able to survive all of the hype and misinformation surrounding HTML 5 video.


No mention of the 800 lbs. gorilla–codec licensing and royalties. Who is paying for all of this plugin killing? Are we relying on “proprietary” OS vendors such as Apple and Microsoft to provide a common set of codecs and foot the bill (where’s the gain in that)? What about open source solutions like FreeBSD, Linux and Open Solaris? Oh and there’s this little thing called mobile–given its ascendancy it might be the major player in this market by the time HTML 5 comes along. And you guessed it–that means some sort of standard set of codecs will need to be on all of these devices before the HTML 5 video tag means much of anything.

While we’re at it I should mention that HTML 5 developers will need a whole slew of low level media APIs that allow them to build interesting media centric functionality into their widgets and web applications. I mean, you want all those fancy playback controls, tagging ratings, searching, etc., right?

Get all of this squared away and maybe you could talk about the death of web plugins (hell, existing plugin vendors are probably more afraid of new plugins than they are of HTML 5).

Gulp, looks like the folks at Wired don’t really know what they’re talking about.

4 thoughts on “The HTML 5 Hype Machine = Big Web Video Lie

  1. I totally agree. While I think that there are a lot of people that really want HTML to be everything to everyone, I see a lot of these extra things like video really being implemented very poorly (although I’m sure they will write a spec for it). Wasn’t it just a few years ago that the majority of the browsers started implementing PNG support?

  2. I had read that yearly wrapup and sighed, too, at exactly the text you quoted. Thanks for restoring my faith in the general perspicacity of humanity here…. ;-)

    The codec issue is a big one. It took over a year of VIDEO conversations, but people involved are now starting to discuss it. Consensus seems to be on “Ogg Theora”, a derivative of the VP3 codec On2 donated to opensource in 2001. Now we’re starting to see some of the discussion about production workflow, serving, live streaming, and the rest. Truth will out eventually.

    Evolution is a sloppy process, and the hype machine is part of that. Please don’t let it get you down, Brooks… we’re still on-track to achieving the goal of universal cross-device video, with universal acceess to production.


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