Comments on: Dear Adobe – A Lesson On Lowering Transaction Costs http://www.brooksandrus.com/blog/2008/08/21/dear-adobe-a-lesson-on-lowering-transaction-costs/ This is the blog of Brooks Andrus. Here, at irregular intervals, you may find digital noise centered around the activities of an early 21st century technologist. I work for TechSmith Corporation, but this web space and the views found on it are entirely my own. Sat, 13 Mar 2010 10:07:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: John Dowdell http://www.brooksandrus.com/blog/2008/08/21/dear-adobe-a-lesson-on-lowering-transaction-costs/comment-page-1/#comment-48421 John Dowdell Fri, 22 Aug 2008 18:35:19 +0000 http://www.brooksandrus.com/blog/?p=247#comment-48421 I saw the site a few days ago and was immediately struck by how easy it was to write, how impossible it was to harvest. Even Twitter is simpler... I've been using TweetScan, Summize and other engines to harvest miscellaneous stuff out there for a year. (And if you ever read raw input like that, your brain would melt too.) Smarter is to just go adobe.com/go/wish and drop a note directly to a product team. Am I missing a button somewhere? How can that site's design be used? jd/adobe I saw the site a few days ago and was immediately struck by how easy it was to write, how impossible it was to harvest.

Even Twitter is simpler… I’ve been using TweetScan, Summize and other engines to harvest miscellaneous stuff out there for a year. (And if you ever read raw input like that, your brain would melt too.)

Smarter is to just go adobe.com/go/wish and drop a note directly to a product team.

Am I missing a button somewhere? How can that site’s design be used?

jd/adobe

]]> By: Alex McCabe http://www.brooksandrus.com/blog/2008/08/21/dear-adobe-a-lesson-on-lowering-transaction-costs/comment-page-1/#comment-48416 Alex McCabe Fri, 22 Aug 2008 11:00:24 +0000 http://www.brooksandrus.com/blog/?p=247#comment-48416 I wonder if there isn't room for Adobe to create simpler applications that read/write to the same source format (say .fla for example) but where the focus is on 'easy-to-use' rather than powerful. I don't mean a cut down app, so much as one that has been designed with simplicity in mind. That way a user can get started easily, but dip-into/migrate-to the powerful app as the need arises. I wonder if that would be a better way to capture new users rather than presenting them with an unmanageable interface from the start. I wonder if there isn’t room for Adobe to create simpler applications that read/write to the same source format (say .fla for example) but where the focus is on ‘easy-to-use’ rather than powerful.

I don’t mean a cut down app, so much as one that has been designed with simplicity in mind. That way a user can get started easily, but dip-into/migrate-to the powerful app as the need arises. I wonder if that would be a better way to capture new users rather than presenting them with an unmanageable interface from the start.

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