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	<title>Comments on: The Elearning Industry Is Dead</title>
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	<link>http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/</link>
	<description>This is the blog of Brooks Andrus. Here, at irregular intervals, you may find digital noise centered around the activities of an early 21st century technologist. I work for TechSmith Corporation, but this web space and the views found on it are entirely my own.</description>
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		<title>By: Bottom-Line Performance &#187; Blog Archive &#187; Reports of E-Learning&#8217;s Death&#8230;</title>
		<link>http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/comment-page-1/#comment-49653</link>
		<dc:creator>Bottom-Line Performance &#187; Blog Archive &#187; Reports of E-Learning&#8217;s Death&#8230;</dc:creator>
		<pubDate>Wed, 11 Feb 2009 13:52:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/#comment-49653</guid>
		<description>[...] have been declaring e-learning dead  forÂ  a long time. This articleÂ by Rob Chapman in the UK even compares elearning to the Atkins [...]</description>
		<content:encoded><![CDATA[<p>[...] have been declaring e-learning dead  forÂ  a long time. This articleÂ by Rob Chapman in the UK even compares elearning to the Atkins [...]</p>
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	<item>
		<title>By: Shaping Future Learning, or Why You Should Be Writing a White Paper for SCORM 2.0 &#124; Flash For Learning</title>
		<link>http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/comment-page-1/#comment-48351</link>
		<dc:creator>Shaping Future Learning, or Why You Should Be Writing a White Paper for SCORM 2.0 &#124; Flash For Learning</dc:creator>
		<pubDate>Tue, 22 Jul 2008 19:22:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/#comment-48351</guid>
		<description>[...] and solve future learning challenges. And we&#8217;re willing to fix what&#8217;s broken.Much has been discussed (for a very long time) about what&#8217;s wrong with SCORM. It is a subset of the greater [...]</description>
		<content:encoded><![CDATA[<p>[...] and solve future learning challenges. And we&#8217;re willing to fix what&#8217;s broken.Much has been discussed (for a very long time) about what&#8217;s wrong with SCORM. It is a subset of the greater [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Shaping Future Learning, or Why You Should Be Writing a White Paper for SCORM 2.0 &#124; Flash For Learning</title>
		<link>http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/comment-page-1/#comment-48352</link>
		<dc:creator>Shaping Future Learning, or Why You Should Be Writing a White Paper for SCORM 2.0 &#124; Flash For Learning</dc:creator>
		<pubDate>Tue, 22 Jul 2008 19:22:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/#comment-48352</guid>
		<description>[...] and solve future learning challenges. And we&#8217;re willing to fix what&#8217;s broken.Much has been discussed (for a very long time) about what&#8217;s wrong with SCORM. It is a subset of the greater [...]</description>
		<content:encoded><![CDATA[<p>[...] and solve future learning challenges. And we&#8217;re willing to fix what&#8217;s broken.Much has been discussed (for a very long time) about what&#8217;s wrong with SCORM. It is a subset of the greater [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brooks</title>
		<link>http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/comment-page-1/#comment-48308</link>
		<dc:creator>Brooks</dc:creator>
		<pubDate>Thu, 17 Jul 2008 07:45:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/#comment-48308</guid>
		<description>@Tom - My response turned into a post. :-P

http://www.brooksandrus.com/blog/2008/07/17/why-elearning-is-dead/</description>
		<content:encoded><![CDATA[<p>@Tom &#8211; My response turned into a post. :-P</p>
<p><a href="http://www.brooksandrus.com/blog/2008/07/17/why-elearning-is-dead/" rel="nofollow">http://www.brooksandrus.com/blog/2008/07/17/why-elearning-is-dead/</a></p>
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	<item>
		<title>By: Why Elearning Is Dead</title>
		<link>http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/comment-page-1/#comment-48306</link>
		<dc:creator>Why Elearning Is Dead</dc:creator>
		<pubDate>Thu, 17 Jul 2008 07:38:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/#comment-48306</guid>
		<description>[...] Brooks Andrus This is the blog of Brooks Andrus. Here, at irregular intervals, you may find digital noise centered around the activities of an early 21st century technologist. I work for TechSmith Corporation, but this web space and the views found on it are entirely my own.   Skip to content         &#171; The Elearning Industry Is Dead [...]</description>
		<content:encoded><![CDATA[<p>[...] Brooks Andrus This is the blog of Brooks Andrus. Here, at irregular intervals, you may find digital noise centered around the activities of an early 21st century technologist. I work for TechSmith Corporation, but this web space and the views found on it are entirely my own.   Skip to content         &laquo; The Elearning Industry Is Dead [...]</p>
]]></content:encoded>
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		<title>By: Tom King</title>
		<link>http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/comment-page-1/#comment-48284</link>
		<dc:creator>Tom King</dc:creator>
		<pubDate>Wed, 16 Jul 2008 19:18:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/#comment-48284</guid>
		<description>&#039;Completely broken&#039;? Perhaps people are being too harsh. E-learning works great for compliance and many types of training. If it is so broken, I dare anyone to find a Fortune 500 company willing to expunge e-learning and/or an LMS from their organization.  Would they replace it all with books? Tapes, Classrooms? Web pages? Yeah, I&#039;ve never seen any of those be sucky experiences.

Regarding &#039;over-engineered junk&#039;-- I&#039;d agree everyone wants simplicity, but they also want both power and flexibility-- and they don&#039;t get active in the process of the specs. Criticism is easier work. Someone trying to get code to work with a spec just dropped in their lap or levied on them is never going to like it-- regardless of the simplicity.

Are traffic laws completely broke because a visit to the licensing bureau is a bad experience, drivers change lanes without signaling or speed, or poorly designed intersections back-up? I think the regulations, agency, and enforcement are good (except when it takes my time or I get pulled over). I think there is parallel to consider there.

It takes effort as well as intelligence to implement a spec from scratch. Once in Vienna, I met an Italian speaker who found the AICC spec online and managed/wrote a compatible LMS with no outside help. AICC is a far simpler spec. I&#039;ve seen non-browser based content that implements AICC content communication. I&#039;ll go on record that at the higher implementation levels of the spec, AICC packaging and course structure is unnecessarily complex, but the entry levels are magnitudes of order easier than SCORM. I&#039;ve successfully hand coded many AICC Course Interchange file sets from Excel or Notepad. I wouldn&#039;t dare try that with SCORM.

Maybe a bigger challenge is e-learning design-- poor instructional strategy decisions are amplified, not eliminated by elearning and an LMS. I think there is too much stuff forced into an LMS that is poorly designed/built, shouldn&#039;t even be elearning or shouldn&#039;t be in an LMS in the first place.

Content too can be over-engineered, I&#039;ve seen people attempt overly complex Simple Sequencing that cries out for 30 minutes with a human instructor in the loop instead. ISD can get simpler too, not just specs.

Content also gets under-designed, under-funded and can have poor workmanship. It pains me to take mandated training at a big company and see it is called e-learning and it is LITERALLY A PPT that I read to myself followed by a &#039;performance assessment&#039; of 6 questions to which the answers are either &#039;B&#039; &#039;All of the above&#039; or &#039;False&#039;. At least they only wasted every learners time instead of also wasting resource on production materials and ISD.

Ok, now I&#039;m ranting too. :-)</description>
		<content:encoded><![CDATA[<p>&#8216;Completely broken&#8217;? Perhaps people are being too harsh. E-learning works great for compliance and many types of training. If it is so broken, I dare anyone to find a Fortune 500 company willing to expunge e-learning and/or an LMS from their organization.  Would they replace it all with books? Tapes, Classrooms? Web pages? Yeah, I&#8217;ve never seen any of those be sucky experiences.</p>
<p>Regarding &#8216;over-engineered junk&#8217;&#8211; I&#8217;d agree everyone wants simplicity, but they also want both power and flexibility&#8211; and they don&#8217;t get active in the process of the specs. Criticism is easier work. Someone trying to get code to work with a spec just dropped in their lap or levied on them is never going to like it&#8211; regardless of the simplicity.</p>
<p>Are traffic laws completely broke because a visit to the licensing bureau is a bad experience, drivers change lanes without signaling or speed, or poorly designed intersections back-up? I think the regulations, agency, and enforcement are good (except when it takes my time or I get pulled over). I think there is parallel to consider there.</p>
<p>It takes effort as well as intelligence to implement a spec from scratch. Once in Vienna, I met an Italian speaker who found the AICC spec online and managed/wrote a compatible LMS with no outside help. AICC is a far simpler spec. I&#8217;ve seen non-browser based content that implements AICC content communication. I&#8217;ll go on record that at the higher implementation levels of the spec, AICC packaging and course structure is unnecessarily complex, but the entry levels are magnitudes of order easier than SCORM. I&#8217;ve successfully hand coded many AICC Course Interchange file sets from Excel or Notepad. I wouldn&#8217;t dare try that with SCORM.</p>
<p>Maybe a bigger challenge is e-learning design&#8211; poor instructional strategy decisions are amplified, not eliminated by elearning and an LMS. I think there is too much stuff forced into an LMS that is poorly designed/built, shouldn&#8217;t even be elearning or shouldn&#8217;t be in an LMS in the first place.</p>
<p>Content too can be over-engineered, I&#8217;ve seen people attempt overly complex Simple Sequencing that cries out for 30 minutes with a human instructor in the loop instead. ISD can get simpler too, not just specs.</p>
<p>Content also gets under-designed, under-funded and can have poor workmanship. It pains me to take mandated training at a big company and see it is called e-learning and it is LITERALLY A PPT that I read to myself followed by a &#8216;performance assessment&#8217; of 6 questions to which the answers are either &#8216;B&#8217; &#8216;All of the above&#8217; or &#8216;False&#8217;. At least they only wasted every learners time instead of also wasting resource on production materials and ISD.</p>
<p>Ok, now I&#8217;m ranting too. :-)</p>
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	<item>
		<title>By: Lancaster</title>
		<link>http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/comment-page-1/#comment-48188</link>
		<dc:creator>Lancaster</dc:creator>
		<pubDate>Mon, 14 Jul 2008 04:16:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/#comment-48188</guid>
		<description>Interesting stuff...thanks for the update:)</description>
		<content:encoded><![CDATA[<p>Interesting stuff&#8230;thanks for the update:)</p>
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		<title>By: ethan</title>
		<link>http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/comment-page-1/#comment-47991</link>
		<dc:creator>ethan</dc:creator>
		<pubDate>Tue, 08 Jul 2008 15:55:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/#comment-47991</guid>
		<description>Amen, i love it when SCORM makes you build these fragile content structures and then LMS&#039;s that start with a &quot;P&quot; just disregard or demand requirements beyond SCORM while saying they are compliant. I guess they are if that means the developer has to recode their whole runtime.  I tell most of my clients to hire 3 developers, have them look at the standards, pick what they like and build their own standard-then make sure they write a integration doc so i can scope the job correctly.  Nobody in corporate are going to share their elearning so half of SCORM is useless to them. Most of my clients don&#039;t even want multi sco&#039;s.</description>
		<content:encoded><![CDATA[<p>Amen, i love it when SCORM makes you build these fragile content structures and then LMS&#8217;s that start with a &#8220;P&#8221; just disregard or demand requirements beyond SCORM while saying they are compliant. I guess they are if that means the developer has to recode their whole runtime.  I tell most of my clients to hire 3 developers, have them look at the standards, pick what they like and build their own standard-then make sure they write a integration doc so i can scope the job correctly.  Nobody in corporate are going to share their elearning so half of SCORM is useless to them. Most of my clients don&#8217;t even want multi sco&#8217;s.</p>
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		<title>By: jacob</title>
		<link>http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/comment-page-1/#comment-47990</link>
		<dc:creator>jacob</dc:creator>
		<pubDate>Tue, 08 Jul 2008 14:52:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/#comment-47990</guid>
		<description>its words like these that make me wish i couldn&#039;t read</description>
		<content:encoded><![CDATA[<p>its words like these that make me wish i couldn&#8217;t read</p>
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