Comments on: Adobe Flash SEO Announcement Leaves Microsoft In The Cold http://www.brooksandrus.com/blog/2008/06/30/adobe-flash-seo-announcement-leaves-microsoft-in-the-cold/ This is the blog of Brooks Andrus. Here, at irregular intervals, you may find digital noise centered around the activities of an early 21st century technologist. I work for TechSmith Corporation, but this web space and the views found on it are entirely my own. Thu, 20 Nov 2008 12:47:48 +0000 http://wordpress.org/?v=2.6.3 By: Phillip http://www.brooksandrus.com/blog/2008/06/30/adobe-flash-seo-announcement-leaves-microsoft-in-the-cold/#comment-47795 Phillip Thu, 03 Jul 2008 06:07:28 +0000 http://www.brooksandrus.com/blog/2008/06/30/adobe-flash-seo-announcement-leaves-microsoft-in-the-cold/#comment-47795 pish posh.. jd is full of hot wind (nothing new here) Adobe didn't bring Microsoft into the picture as it would give away their strategy around SEO and Flash so they played it safe focused on Google and brought Yahoo! along for the ride, to kind of throw the journos of the scent. Microsoft said "No comment", smart, as when you think about what happened, basically nothing. Cool heads in the room will soon realize that Adobe came out and said "we just gave Google the keys to our Flash Player source code for a fee (yes money changed hands); it now has the ability to attempt to simulate user interaction via server farms. As for what it does beyond that, we won't say as that gives away the secret sauce right now". This entire theory is flawed as firstly Adobe's sales pitch is that to get the content the best idea is to take years of legacy SWF files and allow Google to burrow its way through the user interface, automatically decide what's important vs. what isn't and then store such data into their cloud servers. Anyone else get an uneasy feeling about that this? A bot deciding semantic weighting based of an unstructured format? Then when a user comes to search for "Honda Civic" it somehow knows to not only take them to that point in time where Google found the relevant area for the Honda Civic but somehow resumes state for the end user, in other words - where the hell is Deep Linking Adobe. Oh wait thats coming in the Tools right? This is such a setup. Deep Linking you say? Oh wait that's optional. Industry Analysts, do you freaking jobs and start to tear this buzz apart as the inflated hype that it is. There is so many flaws in this burrow through the code to get to the source that any idiot with half a brain can see it for what it is. Adobe over-promising an under delivering as per usual. pish posh.. jd is full of hot wind (nothing new here)

Adobe didn’t bring Microsoft into the picture as it would give away their strategy around SEO and Flash so they played it safe focused on Google and brought Yahoo! along for the ride, to kind of throw the journos of the scent.

Microsoft said “No comment”, smart, as when you think about what happened, basically nothing. Cool heads in the room will soon realize that Adobe came out and said “we just gave Google the keys to our Flash Player source code for a fee (yes money changed hands); it now has the ability to attempt to simulate user interaction via server farms. As for what it does beyond that, we won’t say as that gives away the secret sauce right now”.

This entire theory is flawed as firstly Adobe’s sales pitch is that to get the content the best idea is to take years of legacy SWF files and allow Google to burrow its way through the user interface, automatically decide what’s important vs. what isn’t and then store such data into their cloud servers. Anyone else get an uneasy feeling about that this? A bot deciding semantic weighting based of an unstructured format?

Then when a user comes to search for “Honda Civic” it somehow knows to not only take them to that point in time where Google found the relevant area for the Honda Civic but somehow resumes state for the end user, in other words - where the hell is Deep Linking Adobe. Oh wait thats coming in the Tools right? This is such a setup.

Deep Linking you say? Oh wait that’s optional.

Industry Analysts, do you freaking jobs and start to tear this buzz apart as the inflated hype that it is. There is so many flaws in this burrow through the code to get to the source that any idiot with half a brain can see it for what it is. Adobe over-promising an under delivering as per usual.

]]> By: james http://www.brooksandrus.com/blog/2008/06/30/adobe-flash-seo-announcement-leaves-microsoft-in-the-cold/#comment-47728 james Tue, 01 Jul 2008 15:10:13 +0000 http://www.brooksandrus.com/blog/2008/06/30/adobe-flash-seo-announcement-leaves-microsoft-in-the-cold/#comment-47728 About time too. Flash has been around for years... decent flash based sites are plentiful. I am genuninely surprised it's taken this long for adobe/gooble/nahoo to make this connection. Obviously its early days for this bit of news... but I would love to know more about crawl rates, what aspects of a flashsile the 'spiders' will follow etc. About time too. Flash has been around for years… decent flash based sites are plentiful. I am genuninely surprised it’s taken this long for adobe/gooble/nahoo to make this connection.

Obviously its early days for this bit of news… but I would love to know more about crawl rates, what aspects of a flashsile the ’spiders’ will follow etc.

]]> By: Brooks http://www.brooksandrus.com/blog/2008/06/30/adobe-flash-seo-announcement-leaves-microsoft-in-the-cold/#comment-47707 Brooks Tue, 01 Jul 2008 05:13:18 +0000 http://www.brooksandrus.com/blog/2008/06/30/adobe-flash-seo-announcement-leaves-microsoft-in-the-cold/#comment-47707 @ JD - I'm sure you're right. In the long run people doing search need content and its in Adobe's interest to feed it to 'em. It was just curious, or interesting, or maybe telling, given all of the noise in the search space with the MS / Yahoo! two-step. @ JD - I’m sure you’re right. In the long run people doing search need content and its in Adobe’s interest to feed it to ‘em. It was just curious, or interesting, or maybe telling, given all of the noise in the search space with the MS / Yahoo! two-step.

]]> By: jonnymac blog » Adobe Announces SWF Searchability http://www.brooksandrus.com/blog/2008/06/30/adobe-flash-seo-announcement-leaves-microsoft-in-the-cold/#comment-47706 jonnymac blog » Adobe Announces SWF Searchability Tue, 01 Jul 2008 05:06:30 +0000 http://www.brooksandrus.com/blog/2008/06/30/adobe-flash-seo-announcement-leaves-microsoft-in-the-cold/#comment-47706 [...] It seems like the only search engine company left out of the party was Microsoft. As Brooks mentions, I'd bet Microsoft is not interested in offering a service which enhances a direct competitor's platform file format to their Silverlight. It is a shame, but I doubt it will have much of an effect on the Flash community. [...] [...] It seems like the only search engine company left out of the party was Microsoft. As Brooks mentions, I’d bet Microsoft is not interested in offering a service which enhances a direct competitor’s platform file format to their Silverlight. It is a shame, but I doubt it will have much of an effect on the Flash community. [...]

]]> By: John Dowdell http://www.brooksandrus.com/blog/2008/06/30/adobe-flash-seo-announcement-leaves-microsoft-in-the-cold/#comment-47705 John Dowdell Tue, 01 Jul 2008 04:50:48 +0000 http://www.brooksandrus.com/blog/2008/06/30/adobe-flash-seo-announcement-leaves-microsoft-in-the-cold/#comment-47705 More a business timing decision, I'd bet. It's easier to work with one partner at a time, particularly during the early stages. It's in everyone's interest to see such abilities spread further. But I'm not sure what it will actually mean in practice... I'll have to do some searching of sites to see what gets up on the first page. Using a headless Player to process application state is cool... I'd imagine Google could do the same with JavaScript apps too. Let's see what actually happens, what the actual result turns out to be. jd/adobe More a business timing decision, I’d bet. It’s easier to work with one partner at a time, particularly during the early stages. It’s in everyone’s interest to see such abilities spread further.

But I’m not sure what it will actually mean in practice… I’ll have to do some searching of sites to see what gets up on the first page. Using a headless Player to process application state is cool… I’d imagine Google could do the same with JavaScript apps too. Let’s see what actually happens, what the actual result turns out to be.

jd/adobe

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