Adobe Flash SEO Announcement Leaves Microsoft In The Cold
Posted by Brooks in Flash, Flex on Jun 30th, 2008 | 5 commentsRyan and the Adobe team just let the world know that SEO is no longer the elephant in the room when it comes to Flash goodness.
I’m obviously not in the loop and can’t add much, but it was curious that Adobe, by the looks of the announcement, is not collaborating with Microsoft. Google and Yahoo get mentioned like eight times, but no love for the girls in Redmond. I’m just wondering if this is because:
- Microsoft, as a distant third, in the Search game is irrelevant and not worth the effort to collaborate with.
- Microsoft, as a distant third, is being collaborated with, but is irrelevant.
- Microsoft is not interested and is choosing not to offer a service to a direct competitors platform file format.
I mean they’re still giving out bronze medals in the Olympics aren’t they? Curious omission in otherwise good news for those of us living off the platform.
*Update*
If you read the fine print (the actual message from the suits) there’s a vague declaration about wanting to make the technology more broadly available…whatever that means. ;-P
5 Responses to “ “Adobe Flash SEO Announcement Leaves Microsoft In The Cold”
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More a business timing decision, I’d bet. It’s easier to work with one partner at a time, particularly during the early stages. It’s in everyone’s interest to see such abilities spread further.
But I’m not sure what it will actually mean in practice… I’ll have to do some searching of sites to see what gets up on the first page. Using a headless Player to process application state is cool… I’d imagine Google could do the same with JavaScript apps too. Let’s see what actually happens, what the actual result turns out to be.
jd/adobe
[...] It seems like the only search engine company left out of the party was Microsoft. As Brooks mentions, I’d bet Microsoft is not interested in offering a service which enhances a direct competitor’s platform file format to their Silverlight. It is a shame, but I doubt it will have much of an effect on the Flash community. [...]
@ JD – I’m sure you’re right. In the long run people doing search need content and its in Adobe’s interest to feed it to ‘em. It was just curious, or interesting, or maybe telling, given all of the noise in the search space with the MS / Yahoo! two-step.
About time too. Flash has been around for years… decent flash based sites are plentiful. I am genuninely surprised it’s taken this long for adobe/gooble/nahoo to make this connection.
Obviously its early days for this bit of news… but I would love to know more about crawl rates, what aspects of a flashsile the ’spiders’ will follow etc.
pish posh.. jd is full of hot wind (nothing new here)
Adobe didn’t bring Microsoft into the picture as it would give away their strategy around SEO and Flash so they played it safe focused on Google and brought Yahoo! along for the ride, to kind of throw the journos of the scent.
Microsoft said “No comment”, smart, as when you think about what happened, basically nothing. Cool heads in the room will soon realize that Adobe came out and said “we just gave Google the keys to our Flash Player source code for a fee (yes money changed hands); it now has the ability to attempt to simulate user interaction via server farms. As for what it does beyond that, we won’t say as that gives away the secret sauce right now”.
This entire theory is flawed as firstly Adobe’s sales pitch is that to get the content the best idea is to take years of legacy SWF files and allow Google to burrow its way through the user interface, automatically decide what’s important vs. what isn’t and then store such data into their cloud servers. Anyone else get an uneasy feeling about that this? A bot deciding semantic weighting based of an unstructured format?
Then when a user comes to search for “Honda Civic” it somehow knows to not only take them to that point in time where Google found the relevant area for the Honda Civic but somehow resumes state for the end user, in other words – where the hell is Deep Linking Adobe. Oh wait thats coming in the Tools right? This is such a setup.
Deep Linking you say? Oh wait that’s optional.
Industry Analysts, do you freaking jobs and start to tear this buzz apart as the inflated hype that it is. There is so many flaws in this burrow through the code to get to the source that any idiot with half a brain can see it for what it is. Adobe over-promising an under delivering as per usual.