User Interface + User Experience = Brand

Posted by Brooks in Flash on Jun 18th, 2008 | 1 comment

The realization that targeted branding is actually very close to user interface design was hammered home as I read through an old Danah Boyd post.

Danah Boyd on personalization within the context of tailored branding:

personalization_tailored_branding.png

Bret Victor on context-sensitive information graphics:

context_sensitive_information_graphics.png

One of the reasons Flash has been so important to the brand conscious on the web, is because its ability to present emotional, powerful branded aesthetics combined with rich contextualization. What Danah and Bret do extremely well is explain why this is important. Going forward I’d argue that most software–desktop, web, RIA, or otherwise–will be judged by the market on its ability to deliver the two pillars of rich experience:

  • personalization
  • contextualization


One Response to “ “User Interface + User Experience = Brand”

  1. Brett says:
    June 18, 2008 at 4:58 pm

    Unfortunately, you’ve kind of proved your own point within the blog itself. How meta of you! Quoting articles by showing an image of the text? You couldn’t do highlights with CSS? What if I wanted to copy some of the text for reference? Well now I have to go to the original article and find it again. You’re not really helping out your users with data navigation, and thus your blog’s “brand” suffers.

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