The $300 Million Makeover

Apparently for a cool $300 million you can get a bunch of avid Mac users to attempt to convince themselves that Microsoft is cool enough for them to give up their Apple. Article just emphasizes the perception problem MS has. It’s 6 pages, but the first page and a half and the last couple of pages contain the MS specific bits.

My favorite line from the piece has to be, “If somebody tried to do that to Oracle, you wouldn’t be able to find the body.”

I want a follow up piece that goes back to Crispin offices in 6 months and checks to see if they’re still littered with Macbook AIRs — that’s the real test.