What Do Users Read / Hear / Comprehend? How Fast?

I was doing a bit of research into my typing speed (turns out I’m average) and the Wikipedia article yielded some surprising additional data (if you’re really a perceptual psychology nerd check out attentional blink and repetition blindness).

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This data dovetails into a Jakob Nielsen article on how much text users read that one of the project managers at work, Blake Nyquist, pointed me to.

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And of course there’s Kathy Sierra’s learning theory wisdom.

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I’ve got a few questions running around in the ol’ noggin:

  • What’s the takeaway for social media?
  • What’s the right balance between rich media and words?
  • How many people actually want to watch videos / listen to audio in fast forward?
  • Are pages with images / video rewarded with higher click through rates? What monetization potential?

Seesmic obviously is trying to answer some of these questions in the video realm, but it’s an open question if these ideas really have legs.

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More questions than answers which means I need more time to mull things over. If you’ve got insights I’d welcome them.

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